E–pub (Neuro Web Design What Makes Them Click? Voices That Matter)
Susan M. Weinschenk Ã 3 charactersSusan s book on psychology applied to web design is easy to ead and packed with information Having already ead through Stephen P Anderson s Mental Notes card deck which is partly based on this book I was already familiar with many of the concepts presented by Susan There are sufficient citations to give this book credibility even though it doesn t Darkness Light read like an academic publication Susan covers persuasion social validation the power of storytellingeciprocity scarcity choice and psychological principles I also ecommend you ead BJ Fogg s Persuasive Technology and Noah Goldstein s Yes 50 secrets from the science of persuasion I ve been doing aesthetic utilitarian Web graphic message and print design for years but have never eally dug into the psychological nuts and bolts of the craft This book gave me a whole new set of lenses through which to evaluate all of my communication work far beyond the Web Applications are obvious in instructional design print etc In addition to its elevance to my own work I am giving this five stars because egardless of whether it is comprehensive or 100% accurate it delivered a heck of a lot of value and food for thought in a very compact 130 page ead I wish authors of technical books would write in this compact narrative style While I love to ead and learn at the pace I work I just don t have time to wade through 300 page books and in most cases not starting from scratch I don t need superfluous detail That s what eferences and appendix are for Less is Highly Not Handsome Enough recommendedRead this online on Safari by the way fewer trees were killed in the cre Not a badead particularly if you haven t ead any psychology books before If you have most of the studies mentioned will be familiar and not a lot is added here Each principle is elated back to Web Design but in a simplistic way that hasn t dated well so onl This is a decent introduction to persuasive web design If you ve Busy Park read anything about persuasive technology anyecent pop psychology books or just watch a lot ve already Beer Law: What Brewers Need to Know read anything about technology anyecent pop psychology books or just watch a lot TED talks there probably won t be a lot that is new hereEach chapter consists of a insights derived from psychology and neuroscience followed by a few uick examples The examples felt a bit spars. While you're eading Neuro Web Design you'll probably find yourself thinking 'I already knew that' a lot But when you're finished you'll discover that your ability to create effective web sites has mysteriously improved A brilliant idea for a book and very nicely done Steve Krug author of Don't Make Me ThinkA Common Sense Approach to Web UsabilityWhy do people de. ,
E at times Since this is marketed as a web design book I felt the book would have been better with examples and better explanation of the examples that are already thereConspicuous by its absence is any discussion of the ethics of using some of these techniues but that seem to be the case for many of the book websites and presentations that discuss persuasive technology design The book contains a good dozen of guidelines on how to create effective and engaging web sites What I liked the most from the book though were not the guidelines but the nice explanation and examples of The Theory And Scientific Experiments Behind Them theory and scientific experiments behind them author cites previous esearch in psychology and behavioral studies you may already know some of these as I did and from this esearch draws conclusions on what could be done in a web site in order it to have greater site in order it to have greater over the users conscious and subconscious decisions When you know the background the ecommendations themselves could sound a little bit naive but because of the cited Big Bad Detective Agency research you know what the end goal is and how to achieve is your choiceSo this is aeally good book on design and I would The Placer recommend it strongly More of a book about how to sell people stuff than how to design a website but I guess that s what websites are about mostly these days It was pretty interesting learning about how the 3 parts of the brain pre frontal cortexesponsible for Otto Freundlich: Cosmic Communism reasoning cortexesponsible for emotion and brain stem The Tattooist of Auschwitz (The Tattooist of Auschwitz, responsible for our survival all work together to help us make decisions The primitive brain stem is sometimes uicker and has influence on our decision making than we think Lots of insights here into persuasion I love this kind of stuff I m a little disappointed with this book because i veead from the same author the book 100 Things Every Designer Needs to Know about People The later was written in 2011 while
*this one was *one was 2009 I ve started this one because the author Profiles in Leadership: Historians on the Elusive Quality of Greatness refers to it several times in the other book so i thought this one was better and expansive in information I was wrongThis may seem unfair but now that i veead both seems that the one from 2011 is just a better version from this one since there is a lot of epeated text It s lik. Cide to buy a product online Register at your Web site Trust the information you provide Neuro Web Design applies the esearch on motivation decision making and neuroscience to the design of Web sites You will learn the unconscious easons for people's actions how emotions affect decisions and how to apply the principles of persuasion to design Web sites that enc.
With Another Name So Ifanother name So if already ead 100 Things Every Designer Needs to Know about People don t lose time Der Bilderwächter reading this one If you are in doubt which one to buy don t buy this one If you veead this one but didn t ead 100 Things Every Designer Needs to Know about People go ahead and ead it because it s better but be
*prepared to skip *to skip of epeated text and only buy it if you find in on a discounted price Though the purpose of the book is uite interesting I find the content pretty basic and the examples not very elucidative It is a interestig ead for those tryin to get their head started on he subject of psychology applied to design but I would take it all with a grain of salt for the concepts and techiniues are uite sensitive and although they can help you drive a effective design from a business standpoint it might as well harm the user experience and the product brand by following deceptive approaches to convert usersThe book is a light Schätze Aus Dem Musée Picasso, Paris reading and can be finished in just a couple of hours but the paperback format just all New Riders books has an extremely fragile cover which is bad for on the goeadersFor a better start on how the mind operates and how we can take advantage of it while still maintaining an ethic behavior I would Letters to Rollins ratherecommend How We Decide Predictably Irrational and The Invisible Gorilla Very Easy Reading Material About reading material about fascinating Britain, Europe And The Third World relationship between the different areas of the brain and theireactions to information presented in different ways especially within a website environment As both a web designer as well as a lover of psychology I found the parts Scotland Yard regarding human behaviour particularly intriguing The book is split up into manageable chunks which makeseading on the go a pleasure and much like social genius Dale Carnegie she thoughtfully summarises each chapter as well The book would have scored 5 stars except that I didn Short and very concise It makes the point straight and without edundant wordage For someone like me who had no idea about psychology it was a perfect starter It gets one star short of five though because there s next to nothing about web design in it just explaining how peopleuserswould be customers work. Ourage users to clickNeuro Web Design employs neuro marketing concepts which are at the intersection of psychology and user experience It's scientific yet you'll find it accessible easy to ead and easy to understand By applying the concepts and examples in this book you'll be able to dramatically increase the effectiveness and conversion ates of your own Web si. ,
Susan M. Weinschenk